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- W198921214 abstract "Negative affect is a problem in many initial selling encounters due to widespread dislike of sellers, in general. By discussing two important conceptualizations of affect and its role in judgments, this paper contributes to a better understanding of the nature of affect in interpersonal marketing encounters." @default.
- W198921214 created "2016-06-24" @default.
- W198921214 creator A5088924182 @default.
- W198921214 date "2014-12-08" @default.
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- W198921214 title "The Role of Affect in Interpersonal Marketing Encounters: Alternative Conceptualizations" @default.
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- W198921214 doi "https://doi.org/10.1007/978-3-319-13144-3_1" @default.
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