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- W1989586685 abstract "Purpose – Most investors and business leaders understand that the internet has created a few high‐profile success but many more start‐up businesses that have destroyed rather than created value. As a result, many executives have dampened expectations for the transformational potential of internet‐based commerce, and have cut back investments accordingly. In this column, Stuart Jackson makes the observation that while many internet start‐ups have crashed, most of the biggest e‐commerce successes have come from established companies with a loyal base of customers who have added internet capabilities to supplement traditional channels. Traditional retailers and B2B businesses who have yet to grasp the full potential of the internet have untapped opportunities to create what might be called “net shareholder value” by using the Internet to supplement existing channels. The author proposes four key strategies for companies considering going down this path.Design/methodology/approach – In this article, Jackson c..." @default.
- W1989586685 created "2016-06-24" @default.
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- W1989586685 date "2008-10-31" @default.
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- W1989586685 title "Net shareholder value" @default.
- W1989586685 doi "https://doi.org/10.1108/02756660810917246" @default.
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