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- W1989842543 abstract "Purpose – This paper seeks to examine institutional publishing in six socially oriented marketing journals generally and then to explore the performance within Asian institutions and those within Australia and New Zealand, in detail.Design/methodology/approach – Authorships of Journal of Macromarketing, Journal of Public Policy and Marketing, Journal of Consumer Affairs, Journal of Non‐Profit and Public Sector Marketing, International Journal of Non‐Profit and Voluntary Sector Marketing, and Social Marketing Quarterly, from 1999‐2003, were tracked by institution and nationality of school. Results are reported for both number of authors and per cent of authorship.Findings – There is a dominance of publishing by North American academics within the social area. Asian academics appear to be generally under‐represented, based on the region's size, although scholars in Australia and New Zealand perform relatively better than one might anticipate.Research limitations/implications – A review of socially oriented ..." @default.
- W1989842543 created "2016-06-24" @default.
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- W1989842543 date "2006-01-01" @default.
- W1989842543 modified "2023-09-25" @default.
- W1989842543 title "Publishing in socially oriented journals – the state of play in Asia" @default.
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- W1989842543 doi "https://doi.org/10.1108/13555850610641091" @default.
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