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• W1990471855 abstract "This study examined the responses of college students who were exposed to different types of episodic stories related to drinking (gender-consistent vs. gender-inconsistent condition) and their intention to modify risky behavior (binge drinking) based on their rebellious risk-taking tendency. Self-report measures such as intention to modify drinking behavior and reaction to the message were measured. Eighty-two college students between the ages of 19 and 23 years participated in a posttest-only group design experiment. Results suggested that rebellious participants were less afraid of the dangers of binge drinking than those who were low in rebelliousness for the gender-consistent condition. Regardless of the level of rebelliousness, the participants who were in the gender-consistent (increased relevance) condition produced higher recognition scores than those who were in the gender-inconsistent condition. However, the rebellious participants who were in the gender-inconsistent condition exhibited a higher level of intention to change their drinking behavior than did those in the gender-consistent condition." @default.
• W1990471855 created "2016-06-24" @default.
• W1990471855 creator A5006525381 @default.
• W1990471855 creator A5054508194 @default.
• W1990471855 date "2006-09-01" @default.
• W1990471855 modified "2023-09-25" @default.
• W1990471855 title "Effective Message Design Targeting College Students for the Prevention of Binge-Drinking: Basing Design on Rebellious Risk-Taking Tendency" @default.
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• W1990471855 doi "https://doi.org/10.1207/s15327027hc2003_9" @default.
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