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- W1990472314 abstract "Purpose – This work provides validation of a model for successful commercialisation of innovative products for residential construction. The development of the model is motivated by the persistence of failed commercialisations due to inadequate business plans. This paper aims to discuss these issues.Design/methodology/approach – The current paper validates the model with data from case studies of 15 manufacturers of recently commercialised innovative residential‐construction products. The research team interpreted the interview data and correlated this data with the model. The correlations illuminate critical steps within the commercialisation process; perceptions of the less important steps; decisions and resulting actions that support commercialisation, accelerators and barriers of commercialisation; and prototypical commercialisation processes.Findings – A total of 15 case studies of successfully commercialised products provide empirical support for the commercialisation model that was developed from l..." @default.
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- W1990472314 date "2011-01-18" @default.
- W1990472314 modified "2023-09-26" @default.
- W1990472314 title "Defining a commercialisation model for residential construction innovation: industry case studies" @default.
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- W1990472314 doi "https://doi.org/10.1108/14714171111104664" @default.
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