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- W1990478456 abstract "The paper aims at to identify the main issues in the marketing which needs immediate attention of the marketers. The importance of innovation in the marketing has also been highlighted and marketing mix have been related to innovative and creative ideas. The study is based on the secondary data, various research papers, articles has been studied to develop a innovative approach in the marketing. Marketing innovative ideas relating to business lead generation, product, price, distribution, promotion of product, and revenue generation have been highlighted in the paper. All the suggestions are theoretical and may have relevance and implication to the marketers." @default.
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- W1990478456 date "2012-10-31" @default.
- W1990478456 modified "2023-09-28" @default.
- W1990478456 title "Success Determination by Innovation: A Theoretical Approach in Marketing" @default.
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- W1990478456 doi "https://doi.org/10.12776/qip.v16i1.58" @default.
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