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• W1990481680 abstract "Outdoor Advertising companies, in searching for new approaches to satisfy customers, are increasingly usingservice as a differentiator and as a means of integrating themselves into the customers’ supply chain systems.This study explored the concept of employing service quality in an outdoor industry to create customer longevityusing the SERVQUAL model. Simple random sampling was used to select forty customers of Alliance MediaGhana Limited (AMG). A multiple regression analysis was employed to find out which of the service qualityvariables had significant impact on customer satisfaction. The results revealed that service quality indicatorssuch as responsiveness and empathy significantly impact on customer satisfaction. Based on these findings, it isrecommended that management should develop strategies to enhance its service quality delivery." @default.
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• W1990481680 date "2011-04-29" @default.
• W1990481680 modified "2023-09-30" @default.
• W1990481680 title "Customer Satisfaction in the Outdoor Advertising Industry: A Case of Alliance Media Ghana Limited" @default.
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• W1990481680 doi "https://doi.org/10.5539/ijms.v3n2p82" @default.
• W1990481680 hasPublicationYear "2011" @default.
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