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- W1990608900 abstract "In certain luxury goods industries, ‘image’ may play a key role in a firm's market mobility, or in the ease with which a firm can diversify into related, but different, product markets. We analyse the fashion industry as a case study to examine these ideas and the concept that entry into such industries may have to be in the upper end of the market This may be more difficult than first entering the lower end of the market but, if entry is successful, may allow relatively easy down-market diversification into other markets." @default.
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- W1990608900 date "1992-01-01" @default.
- W1990608900 modified "2023-10-05" @default.
- W1990608900 title "Image, Market Mobility and Entry Barriers: An Application to the Fashion Industry" @default.
- W1990608900 cites W1971422112 @default.
- W1990608900 doi "https://doi.org/10.1080/00405009208631196" @default.
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