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- W1990644695 abstract "Purpose – Given that coupons are one of the most popular promotional tools, this paper aims to investigate how intention to redeem the coupon is affected by the face value of the coupon for most common grocery items." @default.
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- W1990644695 date "2005-10-01" @default.
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- W1990644695 title "Do higher face‐value coupons cost more than they are worth in increased sales?" @default.
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- W1990644695 doi "https://doi.org/10.1108/10610420510624530" @default.
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