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• W1990704401 abstract "While the creative industries have emerged as an increasingly important domain for research, very little is known about the organization-level elements that may drive firm success. Using a case study approach, this article provides evidence for a complex reciprocal relationship between the destination brand of Portland, Oregon, USA and the firms within the sector based on a distinctive “terroir” for sustainable architecture. Findings examine how architecture firms within the sector employ aspects of corporate identity, image, and reputation to endow their corporate brands with authenticity, which has been shown to be the essential feature of their appeal to customers. The article bolsters extant claims that the concept of authenticity offers significant marketing advantage to firms in the creative industries context. The article provides preliminary evidence for a new conceptualization of authenticity for creative and knowledge-intensive organizations based on seven aspects of corporate image and identity: 1) Appearing above commercial considerations, 2) Production methods as a craft, 3) Valuing internal satisfaction, 4) Formal and informal classifications, 5) Aura of place, 6) Corporate visual identity, and 7) Peer acclaim and awards/competitions." @default.
• W1990704401 created "2016-06-24" @default.
• W1990704401 creator A5025047682 @default.
• W1990704401 date "2010-06-01" @default.
• W1990704401 modified "2023-09-23" @default.
• W1990704401 title "The Reciprocal Relationship between Corporate and Regional Brands in the Creative Industries: The Case of Sustainable Architecture in Portland, Oregon, USA" @default.
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• W1990704401 hasPublicationYear "2010" @default.
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