Matches in SemOpenAlex for { <https://semopenalex.org/work/W1990803402> ?p ?o ?g. }
- W1990803402 endingPage "438" @default.
- W1990803402 startingPage "428" @default.
- W1990803402 abstract "Purpose – The aim of this paper is to provide evidence that private label brands (PLB) have the ability to build brand equity as they develop, and to determine whether the capitalization of PLB equity varies across consumer segments and product categories. The paper builds on previous research incorporating consumer‐level factors, showing their relevance as key determinants of PLB choice.Design/methodology/approach – The brand choice model used is a multinomial logit model (MNL) calibrated with a consumer panel database of two product lines of yoghurt from 8,000 Spanish households for a three‐year period.Findings – It is shown that PLB have been able to build brand equity throughout their development, across product categories; however, brand equity is capitalized across only some consumer segments. The use of consumer‐level factors to segment the market prior to measuring brand equity is necessary to allow the identification of consumer groups where equity is created.Practical implications – Findings pro..." @default.
- W1990803402 created "2016-06-24" @default.
- W1990803402 creator A5024290021 @default.
- W1990803402 creator A5035574852 @default.
- W1990803402 creator A5064127688 @default.
- W1990803402 date "2012-09-14" @default.
- W1990803402 modified "2023-09-23" @default.
- W1990803402 title "Private label brands: measuring equity across consumer segments" @default.
- W1990803402 cites W106492538 @default.
- W1990803402 cites W1522707995 @default.
- W1990803402 cites W1874649857 @default.
- W1990803402 cites W1967603357 @default.
- W1990803402 cites W1967914625 @default.
- W1990803402 cites W1971036125 @default.
- W1990803402 cites W1972985427 @default.
- W1990803402 cites W1977334936 @default.
- W1990803402 cites W1986254729 @default.
- W1990803402 cites W1988447536 @default.
- W1990803402 cites W1989220235 @default.
- W1990803402 cites W1990529481 @default.
- W1990803402 cites W1993598064 @default.
- W1990803402 cites W1996743441 @default.
- W1990803402 cites W1999398989 @default.
- W1990803402 cites W1999985289 @default.
- W1990803402 cites W2008629964 @default.
- W1990803402 cites W2015447748 @default.
- W1990803402 cites W2021680792 @default.
- W1990803402 cites W2027185321 @default.
- W1990803402 cites W2027989792 @default.
- W1990803402 cites W2031843260 @default.
- W1990803402 cites W2032880686 @default.
- W1990803402 cites W2036822429 @default.
- W1990803402 cites W2039116055 @default.
- W1990803402 cites W2042462722 @default.
- W1990803402 cites W2050155111 @default.
- W1990803402 cites W2061039161 @default.
- W1990803402 cites W2063819381 @default.
- W1990803402 cites W2064116638 @default.
- W1990803402 cites W2064827527 @default.
- W1990803402 cites W2064933750 @default.
- W1990803402 cites W2071562692 @default.
- W1990803402 cites W2074467517 @default.
- W1990803402 cites W2081701909 @default.
- W1990803402 cites W2082357697 @default.
- W1990803402 cites W2083833236 @default.
- W1990803402 cites W2089434976 @default.
- W1990803402 cites W2099773105 @default.
- W1990803402 cites W2105818970 @default.
- W1990803402 cites W2107989631 @default.
- W1990803402 cites W2123907609 @default.
- W1990803402 cites W2124096062 @default.
- W1990803402 cites W2126763138 @default.
- W1990803402 cites W2126796827 @default.
- W1990803402 cites W2131905645 @default.
- W1990803402 cites W2147141984 @default.
- W1990803402 cites W2161246478 @default.
- W1990803402 cites W2171602604 @default.
- W1990803402 cites W2191673945 @default.
- W1990803402 cites W3121146389 @default.
- W1990803402 cites W4238280617 @default.
- W1990803402 cites W4238797258 @default.
- W1990803402 cites W4239986385 @default.
- W1990803402 doi "https://doi.org/10.1108/10610421211264919" @default.
- W1990803402 hasPublicationYear "2012" @default.
- W1990803402 type Work @default.
- W1990803402 sameAs 1990803402 @default.
- W1990803402 citedByCount "24" @default.
- W1990803402 countsByYear W19908034022013 @default.
- W1990803402 countsByYear W19908034022014 @default.
- W1990803402 countsByYear W19908034022015 @default.
- W1990803402 countsByYear W19908034022016 @default.
- W1990803402 countsByYear W19908034022017 @default.
- W1990803402 countsByYear W19908034022020 @default.
- W1990803402 countsByYear W19908034022021 @default.
- W1990803402 countsByYear W19908034022023 @default.
- W1990803402 crossrefType "journal-article" @default.
- W1990803402 hasAuthorship W1990803402A5024290021 @default.
- W1990803402 hasAuthorship W1990803402A5035574852 @default.
- W1990803402 hasAuthorship W1990803402A5064127688 @default.
- W1990803402 hasConcept C112698675 @default.
- W1990803402 hasConcept C117568660 @default.
- W1990803402 hasConcept C119857082 @default.
- W1990803402 hasConcept C138885662 @default.
- W1990803402 hasConcept C144133560 @default.
- W1990803402 hasConcept C147101817 @default.
- W1990803402 hasConcept C162853370 @default.
- W1990803402 hasConcept C17744445 @default.
- W1990803402 hasConcept C199539241 @default.
- W1990803402 hasConcept C199728807 @default.
- W1990803402 hasConcept C205971072 @default.
- W1990803402 hasConcept C2524010 @default.
- W1990803402 hasConcept C2779084295 @default.
- W1990803402 hasConcept C2779137862 @default.
- W1990803402 hasConcept C33923547 @default.
- W1990803402 hasConcept C41008148 @default.
- W1990803402 hasConcept C41895202 @default.
- W1990803402 hasConcept C57375061 @default.
- W1990803402 hasConcept C90673727 @default.