Matches in SemOpenAlex for { <https://semopenalex.org/work/W1991479113> ?p ?o ?g. }
- W1991479113 endingPage "72" @default.
- W1991479113 startingPage "63" @default.
- W1991479113 abstract "This study examined whether children recognized advergames as a type of advertising and the efficacy of an advertising literacy program. Results indicated that without the advertising literacy education, about three-quarters of the children did not recognize advergames as a type of advertising. However, those with advertising literacy education showed a significantly enhanced understanding. Also, a series of mediation tests showed that recognition of advertising was an indirect-only mediator between the advertising literacy and skeptical attitudes toward advertising. Only those who viewed the advergame as a type of advertising demonstrated more skeptical attitudes toward it." @default.
- W1991479113 created "2016-06-24" @default.
- W1991479113 creator A5059413670 @default.
- W1991479113 creator A5062282477 @default.
- W1991479113 creator A5083708693 @default.
- W1991479113 date "2014-01-01" @default.
- W1991479113 modified "2023-09-25" @default.
- W1991479113 title "Children's Advertising Literacy for Advergames: Perception of the Game as Advertising" @default.
- W1991479113 cites W1760600194 @default.
- W1991479113 cites W1844772662 @default.
- W1991479113 cites W1963890234 @default.
- W1991479113 cites W1968233075 @default.
- W1991479113 cites W1970959898 @default.
- W1991479113 cites W1974065322 @default.
- W1991479113 cites W1978447460 @default.
- W1991479113 cites W1979740689 @default.
- W1991479113 cites W1982530412 @default.
- W1991479113 cites W1992923251 @default.
- W1991479113 cites W1996390626 @default.
- W1991479113 cites W2003106209 @default.
- W1991479113 cites W2011387821 @default.
- W1991479113 cites W2029402142 @default.
- W1991479113 cites W2030519814 @default.
- W1991479113 cites W2037010213 @default.
- W1991479113 cites W2043351835 @default.
- W1991479113 cites W2044681916 @default.
- W1991479113 cites W2047440530 @default.
- W1991479113 cites W2067933440 @default.
- W1991479113 cites W2073876311 @default.
- W1991479113 cites W2076670351 @default.
- W1991479113 cites W2077202612 @default.
- W1991479113 cites W2080797216 @default.
- W1991479113 cites W2088031622 @default.
- W1991479113 cites W2088733167 @default.
- W1991479113 cites W2094893133 @default.
- W1991479113 cites W2098041065 @default.
- W1991479113 cites W2101215001 @default.
- W1991479113 cites W2103074888 @default.
- W1991479113 cites W2109434867 @default.
- W1991479113 cites W2116504439 @default.
- W1991479113 cites W2122755420 @default.
- W1991479113 cites W2123960115 @default.
- W1991479113 cites W2130444776 @default.
- W1991479113 cites W2131568786 @default.
- W1991479113 cites W2147591608 @default.
- W1991479113 cites W2147773280 @default.
- W1991479113 cites W2160156425 @default.
- W1991479113 cites W2163720404 @default.
- W1991479113 cites W2170507749 @default.
- W1991479113 cites W3122092453 @default.
- W1991479113 cites W4241736102 @default.
- W1991479113 doi "https://doi.org/10.1080/00913367.2013.795123" @default.
- W1991479113 hasPublicationYear "2014" @default.
- W1991479113 type Work @default.
- W1991479113 sameAs 1991479113 @default.
- W1991479113 citedByCount "89" @default.
- W1991479113 countsByYear W19914791132014 @default.
- W1991479113 countsByYear W19914791132015 @default.
- W1991479113 countsByYear W19914791132016 @default.
- W1991479113 countsByYear W19914791132017 @default.
- W1991479113 countsByYear W19914791132018 @default.
- W1991479113 countsByYear W19914791132019 @default.
- W1991479113 countsByYear W19914791132020 @default.
- W1991479113 countsByYear W19914791132021 @default.
- W1991479113 countsByYear W19914791132022 @default.
- W1991479113 countsByYear W19914791132023 @default.
- W1991479113 crossrefType "journal-article" @default.
- W1991479113 hasAuthorship W1991479113A5059413670 @default.
- W1991479113 hasAuthorship W1991479113A5062282477 @default.
- W1991479113 hasAuthorship W1991479113A5083708693 @default.
- W1991479113 hasBestOaLocation W19914791132 @default.
- W1991479113 hasConcept C101336063 @default.
- W1991479113 hasConcept C110875604 @default.
- W1991479113 hasConcept C111472728 @default.
- W1991479113 hasConcept C112698675 @default.
- W1991479113 hasConcept C12718992 @default.
- W1991479113 hasConcept C136764020 @default.
- W1991479113 hasConcept C138885662 @default.
- W1991479113 hasConcept C144133560 @default.
- W1991479113 hasConcept C15744967 @default.
- W1991479113 hasConcept C169760540 @default.
- W1991479113 hasConcept C17744445 @default.
- W1991479113 hasConcept C179420905 @default.
- W1991479113 hasConcept C18296254 @default.
- W1991479113 hasConcept C187687199 @default.
- W1991479113 hasConcept C19417346 @default.
- W1991479113 hasConcept C199539241 @default.
- W1991479113 hasConcept C202286406 @default.
- W1991479113 hasConcept C26760741 @default.
- W1991479113 hasConcept C41008148 @default.
- W1991479113 hasConcept C512338625 @default.
- W1991479113 hasConcept C547764534 @default.
- W1991479113 hasConcept C97628146 @default.
- W1991479113 hasConceptScore W1991479113C101336063 @default.
- W1991479113 hasConceptScore W1991479113C110875604 @default.
- W1991479113 hasConceptScore W1991479113C111472728 @default.
- W1991479113 hasConceptScore W1991479113C112698675 @default.
- W1991479113 hasConceptScore W1991479113C12718992 @default.