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- W1992075091 abstract "The paper examines the implications of the ability of a consumer to learn about the characteristics of a new product on the diffusion of the product over time. The demand for information by the consumer is shown to generate a sigmoid diffusion curve for total sales of the product. Further it is shown that over time the elasticity of demand along the diffusion curve increases." @default.
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- W1992075091 date "1986-12-01" @default.
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- W1992075091 title "The demand for information and the diffusion of a new product" @default.
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- W1992075091 doi "https://doi.org/10.1016/0167-7187(86)90012-3" @default.
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