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• W1992366331 abstract "Increasingly, how well organizations innovate is becoming the single most important issue in determining their ultimate success. Two separate samples focusing on different innovations, one community based ( n = 80) and the other technical ( n = 116), were drawn from the same organization to test a model of the effects of communication and involvement on perceived innovativeness. In general, the revised model, which was developed in the technical innovation test and confirmed in the community-based innovation test, provided an excellent fit to the data. The results clearly indicated that communication variables have both direct and indirect effects on perceived innovativeness, although the pattern of individual paths appears to be contingent on the type of innovation. The results suggested that contrary to recent trends in the literature, mediated channels can play a critical role in implementing management-initiated innovations." @default.
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• W1992366331 date "2001-03-01" @default.
• W1992366331 modified "2023-10-17" @default.
• W1992366331 title "Communication, Involvement, and Perceived Innovativeness" @default.
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• W1992366331 doi "https://doi.org/10.1177/1059601101261003" @default.
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