Matches in SemOpenAlex for { <https://semopenalex.org/work/W1992912886> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W1992912886 abstract "Questions the nature of marketing methods in political campaigns based on a grounded theoretical approach conducted using in‐depth interviews. Suggests that if marketing success is measured solely by the level of turnout then the use of marketing in political campaigns would appear to be failing. Other reasons, however, may also explain this lack of success. The use of marketing may be less effective because the “market” is more restrictive, or marketing methods whilst actually being appropriate may be being used inappropriately. Concludes that, although the political “market” is different and restrictive, this does not negate the role of marketing in political campaigning." @default.
- W1992912886 created "2016-06-24" @default.
- W1992912886 creator A5024033617 @default.
- W1992912886 creator A5040973467 @default.
- W1992912886 date "2001-03-01" @default.
- W1992912886 modified "2023-09-28" @default.
- W1992912886 title "Marketing and political campaigning: mutually exclusive or exclusively mutual?" @default.
- W1992912886 cites W1983768661 @default.
- W1992912886 cites W2002611282 @default.
- W1992912886 cites W2011011519 @default.
- W1992912886 cites W2032538934 @default.
- W1992912886 cites W2034701959 @default.
- W1992912886 cites W2059518795 @default.
- W1992912886 cites W2084941426 @default.
- W1992912886 cites W2146579837 @default.
- W1992912886 doi "https://doi.org/10.1108/13522750110364541" @default.
- W1992912886 hasPublicationYear "2001" @default.
- W1992912886 type Work @default.
- W1992912886 sameAs 1992912886 @default.
- W1992912886 citedByCount "44" @default.
- W1992912886 countsByYear W19929128862012 @default.
- W1992912886 countsByYear W19929128862013 @default.
- W1992912886 countsByYear W19929128862014 @default.
- W1992912886 countsByYear W19929128862015 @default.
- W1992912886 countsByYear W19929128862016 @default.
- W1992912886 countsByYear W19929128862017 @default.
- W1992912886 countsByYear W19929128862018 @default.
- W1992912886 countsByYear W19929128862019 @default.
- W1992912886 countsByYear W19929128862021 @default.
- W1992912886 crossrefType "journal-article" @default.
- W1992912886 hasAuthorship W1992912886A5024033617 @default.
- W1992912886 hasAuthorship W1992912886A5040973467 @default.
- W1992912886 hasConcept C144133560 @default.
- W1992912886 hasConcept C162853370 @default.
- W1992912886 hasConcept C17744445 @default.
- W1992912886 hasConcept C199539241 @default.
- W1992912886 hasConcept C39549134 @default.
- W1992912886 hasConcept C90508534 @default.
- W1992912886 hasConcept C94625758 @default.
- W1992912886 hasConcept C98716237 @default.
- W1992912886 hasConceptScore W1992912886C144133560 @default.
- W1992912886 hasConceptScore W1992912886C162853370 @default.
- W1992912886 hasConceptScore W1992912886C17744445 @default.
- W1992912886 hasConceptScore W1992912886C199539241 @default.
- W1992912886 hasConceptScore W1992912886C39549134 @default.
- W1992912886 hasConceptScore W1992912886C90508534 @default.
- W1992912886 hasConceptScore W1992912886C94625758 @default.
- W1992912886 hasConceptScore W1992912886C98716237 @default.
- W1992912886 hasLocation W19929128861 @default.
- W1992912886 hasOpenAccess W1992912886 @default.
- W1992912886 hasPrimaryLocation W19929128861 @default.
- W1992912886 hasRelatedWork W1597398283 @default.
- W1992912886 hasRelatedWork W1608740534 @default.
- W1992912886 hasRelatedWork W1965005222 @default.
- W1992912886 hasRelatedWork W1975506204 @default.
- W1992912886 hasRelatedWork W1977825494 @default.
- W1992912886 hasRelatedWork W1980618107 @default.
- W1992912886 hasRelatedWork W1983768661 @default.
- W1992912886 hasRelatedWork W2000495142 @default.
- W1992912886 hasRelatedWork W2000499635 @default.
- W1992912886 hasRelatedWork W2002611282 @default.
- W1992912886 hasRelatedWork W2004271304 @default.
- W1992912886 hasRelatedWork W2011011519 @default.
- W1992912886 hasRelatedWork W2024527750 @default.
- W1992912886 hasRelatedWork W2028982173 @default.
- W1992912886 hasRelatedWork W2029126765 @default.
- W1992912886 hasRelatedWork W2032538934 @default.
- W1992912886 hasRelatedWork W2084941426 @default.
- W1992912886 hasRelatedWork W2160889683 @default.
- W1992912886 hasRelatedWork W598363192 @default.
- W1992912886 hasRelatedWork W646002374 @default.
- W1992912886 isParatext "false" @default.
- W1992912886 isRetracted "false" @default.
- W1992912886 magId "1992912886" @default.
- W1992912886 workType "article" @default.