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- W1993133670 abstract "The tight interrelationship between user research and design during Wells Fargoís online banking site redesign is discussed. User research, visual design, and information architecture comprised an interdisciplinary design team within a larger team and worked in tandem to create a solution that met business goals and created a positive user experience.Our 4-phase design process:1. Requirements gathering and scenario development2. Concept exploration3. Storyboarding and paper prototype testing4. User-interface prototype development and usability testingEach phase represented a key milestone and opportunity to communicate with stakeholders, gather feedback, create internal buy-in, and iterate the design.This sketch describes our human-centered design process. Specifically, we will discuss how the View/Do Loop experience model allowed us to identify obstacles to usability and business-goal achievement. Solving the View/Do Loop provided a focusing point for the team and led to a design that calibrated both user and business objectives." @default.
- W1993133670 created "2016-06-24" @default.
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- W1993133670 date "2003-06-06" @default.
- W1993133670 modified "2023-09-27" @default.
- W1993133670 title "Wells Fargo online banking redesign" @default.
- W1993133670 doi "https://doi.org/10.1145/997078.997104" @default.
- W1993133670 hasPublicationYear "2003" @default.
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