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- W1993397788 abstract "In the reconciliation of rational-choice and social-influence approaches to media choice offered here, the choice process is decomposed into two subprocesses. In the first subprocess—that of ration..." @default.
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- W1993397788 date "2006-06-01" @default.
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- W1993397788 title "Optimization and Its Alternative in Media Choice: A Model of Reliance on Social-Influence Processes" @default.
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