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• W1993525950 abstract "Drawing on information processing theory and the stimulus-organism-response model, we developed research hypotheses about consumers' decision-making processes. Specifically, we examined the effects of online tie strength, perceived diagnosticity, and product-related risks on consumers' purchase intentions. We conducted a field experiment on Facebook to test these hypotheses. We found that the product information and recommendations provided by friends with whom consumers have strong ties are perceived as having a high level of diagnosticity. The latter increases the probability that the consumers will purchase the product in question. Product-related risks moderate the effect of tie strength on perceived diagnosticity. For high-risk products, the information and recommendations provided by strong-tie contacts have a greater effect on purchase intentions than the information and recommendations provided by weak-tie contacts. However, we did not find this effect for low-risk products. We discuss the implications of our findings for both theory and practice." @default.
• W1993525950 created "2016-06-24" @default.
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• W1993525950 date "2013-09-01" @default.
• W1993525950 modified "2023-10-12" @default.
• W1993525950 title "How online social ties and product-related risks influence purchase intentions: A Facebook experiment" @default.
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• W1993525950 doi "https://doi.org/10.1016/j.elerap.2013.03.003" @default.
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