Matches in SemOpenAlex for { <https://semopenalex.org/work/W1993606945> ?p ?o ?g. }
Showing items 1 to 89 of
89
with 100 items per page.
- W1993606945 endingPage "86" @default.
- W1993606945 startingPage "77" @default.
- W1993606945 abstract "Advertising campaigns carried out by firms post-health crises have been well documented in the literature, but the results, in terms of their effectiveness in recovering demand, are mixed. This paper examines the effect of risk-framed message appeal (aimed at reducing uncertainty about a product by elaborating upon new safety controls) on reductions in losses resulting from crises in comparison. The article develops a model that accounts for the effects of health crises and advertising with different information on sales. Using real market data, the study empirically shows that the choice of a risk-reduction advertising campaign has no significant on sales." @default.
- W1993606945 created "2016-06-24" @default.
- W1993606945 creator A5028594738 @default.
- W1993606945 creator A5042651774 @default.
- W1993606945 creator A5070971170 @default.
- W1993606945 date "2012-01-01" @default.
- W1993606945 modified "2023-10-06" @default.
- W1993606945 title "Message Strategy Effects for Risk-Reduction Campaigns during Health Crises" @default.
- W1993606945 cites W134195935 @default.
- W1993606945 cites W1486844718 @default.
- W1993606945 cites W1510865066 @default.
- W1993606945 cites W166245712 @default.
- W1993606945 cites W1892499333 @default.
- W1993606945 cites W1973805691 @default.
- W1993606945 cites W1989530016 @default.
- W1993606945 cites W1989673371 @default.
- W1993606945 cites W1990471855 @default.
- W1993606945 cites W2017180382 @default.
- W1993606945 cites W2027436715 @default.
- W1993606945 cites W2041407637 @default.
- W1993606945 cites W2076809825 @default.
- W1993606945 cites W2084367142 @default.
- W1993606945 cites W2089449343 @default.
- W1993606945 cites W2089755008 @default.
- W1993606945 cites W2101377766 @default.
- W1993606945 cites W2124560372 @default.
- W1993606945 cites W2150317453 @default.
- W1993606945 cites W2150364649 @default.
- W1993606945 cites W2161454060 @default.
- W1993606945 cites W2165936654 @default.
- W1993606945 cites W2318845563 @default.
- W1993606945 cites W2328107285 @default.
- W1993606945 doi "https://doi.org/10.4236/jssm.2012.51010" @default.
- W1993606945 hasPublicationYear "2012" @default.
- W1993606945 type Work @default.
- W1993606945 sameAs 1993606945 @default.
- W1993606945 citedByCount "0" @default.
- W1993606945 crossrefType "journal-article" @default.
- W1993606945 hasAuthorship W1993606945A5028594738 @default.
- W1993606945 hasAuthorship W1993606945A5042651774 @default.
- W1993606945 hasAuthorship W1993606945A5070971170 @default.
- W1993606945 hasBestOaLocation W19936069451 @default.
- W1993606945 hasConcept C111335779 @default.
- W1993606945 hasConcept C112698675 @default.
- W1993606945 hasConcept C144133560 @default.
- W1993606945 hasConcept C162853370 @default.
- W1993606945 hasConcept C17744445 @default.
- W1993606945 hasConcept C199539241 @default.
- W1993606945 hasConcept C2524010 @default.
- W1993606945 hasConcept C2778449503 @default.
- W1993606945 hasConcept C2984618805 @default.
- W1993606945 hasConcept C33923547 @default.
- W1993606945 hasConcept C71924100 @default.
- W1993606945 hasConcept C90673727 @default.
- W1993606945 hasConcept C99454951 @default.
- W1993606945 hasConceptScore W1993606945C111335779 @default.
- W1993606945 hasConceptScore W1993606945C112698675 @default.
- W1993606945 hasConceptScore W1993606945C144133560 @default.
- W1993606945 hasConceptScore W1993606945C162853370 @default.
- W1993606945 hasConceptScore W1993606945C17744445 @default.
- W1993606945 hasConceptScore W1993606945C199539241 @default.
- W1993606945 hasConceptScore W1993606945C2524010 @default.
- W1993606945 hasConceptScore W1993606945C2778449503 @default.
- W1993606945 hasConceptScore W1993606945C2984618805 @default.
- W1993606945 hasConceptScore W1993606945C33923547 @default.
- W1993606945 hasConceptScore W1993606945C71924100 @default.
- W1993606945 hasConceptScore W1993606945C90673727 @default.
- W1993606945 hasConceptScore W1993606945C99454951 @default.
- W1993606945 hasIssue "01" @default.
- W1993606945 hasLocation W19936069451 @default.
- W1993606945 hasOpenAccess W1993606945 @default.
- W1993606945 hasPrimaryLocation W19936069451 @default.
- W1993606945 hasRelatedWork W2062996534 @default.
- W1993606945 hasRelatedWork W2174438959 @default.
- W1993606945 hasRelatedWork W2265503299 @default.
- W1993606945 hasRelatedWork W2350086902 @default.
- W1993606945 hasRelatedWork W2543545203 @default.
- W1993606945 hasRelatedWork W281246900 @default.
- W1993606945 hasRelatedWork W2994135785 @default.
- W1993606945 hasRelatedWork W4206062546 @default.
- W1993606945 hasRelatedWork W4283389227 @default.
- W1993606945 hasRelatedWork W833280997 @default.
- W1993606945 hasVolume "05" @default.
- W1993606945 isParatext "false" @default.
- W1993606945 isRetracted "false" @default.
- W1993606945 magId "1993606945" @default.
- W1993606945 workType "article" @default.