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- W1993808579 abstract "This article presents a case study for designing a workshop for strategic planning. By describing the process of selecting, designing, and implementing a manufacturing strategy workshop as a marketable instructional product in a high‐tech company, the article illuminates the role of training and development in strategic planning. It describes how a workshop for manufacturing strategic planning was selected and developed by taking a market‐oriented approach to reflect customer needs. The interactive, collaborative design process among stakeholders was practiced, and a continuous needs assessment was employed to explore and exploit customer needs throughout the design cycle. The workshop covered both the conceptual and the experiential, and learning‐by‐doing was a key instructional strategy adopted. The article concludes by discussing key learnings acquired." @default.
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- W1993808579 date "1998-07-01" @default.
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- W1993808579 title "Designing a customer‐focused workshop for strategic planning" @default.
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- W1993808579 doi "https://doi.org/10.1108/02621719810210974" @default.
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