FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1993843313> ?p ?o ?g. }

• W1993843313 endingPage "58" @default.
• W1993843313 startingPage "42" @default.
• W1993843313 abstract "Purpose Social network sites (SNSs) have been recognized as an important marketing communication tool for marketers to connect with today's internet‐savvy consumers. At the same time, the popularity of SNSs has become a worldwide phenomenon with the rise of many local SNSs. The purpose of this paper is to examine cultural differences in the use of communication appeals on corporate pages of leading SNSs in two culturally distinct countries, China and the USA. Design/methodology/approach The study employs a content analysis to identify cultural orientations observed in communication appeals of the corporate pages on leading SNSs in China (Renren) and the USA (Facebook). Findings Appeals to interdependence, popularity, high social status, luxury, emotions, and symbolic association are more frequently used in societies with a more collectivistic, greater power distance, and high‐context culture such as in China; whereas appeals to individuality and hedonism are more frequently used in an individualistic society like the USA. Overall, findings indicate that communication appeals on SNSs reflect the dominant cultural values in each country. Originality/value Despite the numerous hypes and speculations regarding the effectiveness of SNSs as a marketing tool, few studies have explored how marketers use SNSs to interact with consumers. Findings based on this study advance our understanding of marketing communications on social media from a cross‐cultural perspective. The paper provides new evidence indicating that global marketers should adapt their communication strategies and styles when communicating with consumers in different societies on SNSs. The authors also provide guidelines for the localization attempts." @default.
• W1993843313 created "2016-06-24" @default.
• W1993843313 creator A5004297349 @default.
• W1993843313 creator A5025609075 @default.
• W1993843313 date "2012-03-23" @default.
• W1993843313 modified "2023-10-09" @default.
• W1993843313 title "Cultural values reflected in corporate pages on popular social network sites in China and the United States" @default.
• W1993843313 cites W1750176742 @default.
• W1993843313 cites W1964922079 @default.
• W1993843313 cites W1967321076 @default.
• W1993843313 cites W1973511725 @default.
• W1993843313 cites W1985749074 @default.
• W1993843313 cites W1992964057 @default.
• W1993843313 cites W2000435852 @default.
• W1993843313 cites W2028669299 @default.
• W1993843313 cites W2028967720 @default.
• W1993843313 cites W2029315647 @default.
• W1993843313 cites W2039331851 @default.
• W1993843313 cites W2047509490 @default.
• W1993843313 cites W2057348449 @default.
• W1993843313 cites W2067378080 @default.
• W1993843313 cites W2069585723 @default.
• W1993843313 cites W2092106275 @default.
• W1993843313 cites W2101319914 @default.
• W1993843313 cites W2116737116 @default.
• W1993843313 cites W2133183960 @default.
• W1993843313 cites W2149082818 @default.
• W1993843313 cites W2217984376 @default.
• W1993843313 cites W2287092958 @default.
• W1993843313 cites W2304291812 @default.
• W1993843313 cites W2335888457 @default.
• W1993843313 cites W334718395 @default.
• W1993843313 doi "https://doi.org/10.1108/17505931211241369" @default.
• W1993843313 hasPublicationYear "2012" @default.
• W1993843313 type Work @default.
• W1993843313 sameAs 1993843313 @default.
• W1993843313 citedByCount "55" @default.
• W1993843313 countsByYear W19938433132012 @default.
• W1993843313 countsByYear W19938433132013 @default.
• W1993843313 countsByYear W19938433132014 @default.
• W1993843313 countsByYear W19938433132015 @default.
• W1993843313 countsByYear W19938433132016 @default.
• W1993843313 countsByYear W19938433132017 @default.
• W1993843313 countsByYear W19938433132018 @default.
• W1993843313 countsByYear W19938433132019 @default.
• W1993843313 countsByYear W19938433132020 @default.
• W1993843313 countsByYear W19938433132021 @default.
• W1993843313 countsByYear W19938433132022 @default.
• W1993843313 countsByYear W19938433132023 @default.
• W1993843313 crossrefType "journal-article" @default.
• W1993843313 hasAuthorship W1993843313A5004297349 @default.
• W1993843313 hasAuthorship W1993843313A5025609075 @default.
• W1993843313 hasConcept C110875604 @default.
• W1993843313 hasConcept C112698675 @default.
• W1993843313 hasConcept C119857082 @default.
• W1993843313 hasConcept C136764020 @default.
• W1993843313 hasConcept C144024400 @default.
• W1993843313 hasConcept C144133560 @default.
• W1993843313 hasConcept C15744967 @default.
• W1993843313 hasConcept C162853370 @default.
• W1993843313 hasConcept C17022365 @default.
• W1993843313 hasConcept C17744445 @default.
• W1993843313 hasConcept C190248442 @default.
• W1993843313 hasConcept C191935318 @default.
• W1993843313 hasConcept C199539241 @default.
• W1993843313 hasConcept C2776291640 @default.
• W1993843313 hasConcept C2776950860 @default.
• W1993843313 hasConcept C2778047466 @default.
• W1993843313 hasConcept C2780586970 @default.
• W1993843313 hasConcept C36289849 @default.
• W1993843313 hasConcept C39549134 @default.
• W1993843313 hasConcept C41008148 @default.
• W1993843313 hasConcept C518677369 @default.
• W1993843313 hasConcept C67356462 @default.
• W1993843313 hasConcept C77805123 @default.
• W1993843313 hasConcept C96420161 @default.
• W1993843313 hasConceptScore W1993843313C110875604 @default.
• W1993843313 hasConceptScore W1993843313C112698675 @default.
• W1993843313 hasConceptScore W1993843313C119857082 @default.
• W1993843313 hasConceptScore W1993843313C136764020 @default.
• W1993843313 hasConceptScore W1993843313C144024400 @default.
• W1993843313 hasConceptScore W1993843313C144133560 @default.
• W1993843313 hasConceptScore W1993843313C15744967 @default.
• W1993843313 hasConceptScore W1993843313C162853370 @default.
• W1993843313 hasConceptScore W1993843313C17022365 @default.
• W1993843313 hasConceptScore W1993843313C17744445 @default.
• W1993843313 hasConceptScore W1993843313C190248442 @default.
• W1993843313 hasConceptScore W1993843313C191935318 @default.
• W1993843313 hasConceptScore W1993843313C199539241 @default.
• W1993843313 hasConceptScore W1993843313C2776291640 @default.
• W1993843313 hasConceptScore W1993843313C2776950860 @default.
• W1993843313 hasConceptScore W1993843313C2778047466 @default.
• W1993843313 hasConceptScore W1993843313C2780586970 @default.
• W1993843313 hasConceptScore W1993843313C36289849 @default.
• W1993843313 hasConceptScore W1993843313C39549134 @default.
• W1993843313 hasConceptScore W1993843313C41008148 @default.
• W1993843313 hasConceptScore W1993843313C518677369 @default.
• W1993843313 hasConceptScore W1993843313C67356462 @default.

• next