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- W1994171922 endingPage "1017" @default.
- W1994171922 startingPage "996" @default.
- W1994171922 abstract "Theorists and empirical researchers in marketing and other fields suggest that fairness is important in underpinning trust, which, in turn, is integral to developing and maintaining buyer–seller relationships. However, empirical investigation of fairness in the domain of marketing has, to date, been limited. Consequently, the relationship between fairness and trust is not well understood. Thus, the purpose of this study is to provide a fully developed social exchange model examining the differential effects of various dimensions of fairness on trustworthiness and customers’ trust. Data were collected from customers of banks and were analysed using confirmatory factor analysis and structural equation modelling. Findings of the study show that perceptions of fair treatment on the part of customers are important in driving trustworthiness and engendering trust." @default.
- W1994171922 created "2016-06-24" @default.
- W1994171922 creator A5003086025 @default.
- W1994171922 creator A5005644419 @default.
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- W1994171922 date "2015-04-27" @default.
- W1994171922 modified "2023-10-01" @default.
- W1994171922 title "The impact of fairness on trustworthiness and trust in banking" @default.
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- W1994171922 doi "https://doi.org/10.1080/0267257x.2015.1036101" @default.
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