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- W1994250224 abstract "A number of general considerations in communication channel selection are noted, and the literature of channel use among older persons is reviewed. While television is the dominant medium among older persons generally, print media play important roles also, especially among those with higher levels of education. Socialization into a “communication skills process” appears to affect channel use. On topics considered especially important, older persons appear to seek information across several channels of mass communication." @default.
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- W1994250224 date "1976-10-01" @default.
- W1994250224 modified "2023-09-26" @default.
- W1994250224 title "COMMUNICATION CHANNEL SELECTION CONSIDERATIONS FOR REACHING OLDER PERSONS Part 1" @default.
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- W1994250224 doi "https://doi.org/10.1080/0360127760010406" @default.
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