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- W1994403838 abstract "Purpose – The paper aims to develop an alternative valuation model for money‐back guarantees (MBG) using a real‐option approach and examine the validity of the proposed model with an experimental design. This study attempts to address how retailers appropriately price MBG from a consumer value‐based viewpoint." @default.
- W1994403838 created "2016-06-24" @default.
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- W1994403838 date "2013-05-24" @default.
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- W1994403838 title "Valuation of money‐back guarantees for retail goods: a test of the real‐option perspective" @default.
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- W1994403838 doi "https://doi.org/10.1108/k-03-2013-0054" @default.
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