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- W1994489455 abstract "M-Commerce is playing an increasingly important role in our daily life, but we still do not know what factors contribute to user initial adoption of M-Commerce. Based on TAM, TPB and IDT, this paper presented an integrated M-Commerce initial adoption model, then represented an in-depth discussion on the mechanism that how personal innovativeness influence user initial adoption of M-Commerce. Data collected from 196 persons in the China were tested against the model. Results indicated perceived usefulness, perceived ease of use, perceived behavior control, subjective norm toward M-commerce are significantly attributed to personal innovativeness. Important implications for M-commerce promotion were also discussed." @default.
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- W1994489455 date "2008-09-01" @default.
- W1994489455 modified "2023-09-28" @default.
- W1994489455 title "Personal innovativeness and initial adoption of M-Commerce: Toward an integrated model" @default.
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- W1994489455 doi "https://doi.org/10.1109/icmit.2008.4654442" @default.
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