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• W1994499708 abstract "As competition intensifies and environmental factors become more hostile, the concern for grows. Student numbers have become a focal point in the offering of programmes. With regular audits, academia prioritises the fulfillment of the HEQC criteria, but lacks the provision of to the student. If is to become the cornerstone of marketing strategy, the marketer must have the means that differentiates the different academic institutions in SA. Service is considered a critical determinant of competitiveness. Attention to service quality can help an organisation to differentiate itself from other organisations and through it gain a lasting competitive advantage. High of is considered an essential determinant of the long-term profitability not only of organisations, but also of manufacturing organisations. In some manufacturing industries service quality is considered a more important order winner than product quality. Superior service quality is a key to improved profitability, and not the cost of doing business. Exemplary is the next sale in the making. The methodology of the research comprises a qualitative, exploratory and descriptive design. Relevant literature in conjunction with national and international trends was used to understand how best practices could be employed." @default.
• W1994499708 created "2016-06-24" @default.
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• W1994499708 date "2010-07-18" @default.
• W1994499708 modified "2023-09-25" @default.
• W1994499708 title "Service quality in academia: A South African experience" @default.
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