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- W1994528197 abstract "With the rapid development of the e-commerce, dairy enterprises have constructed the Internet direct marketing channel to expand the market and improve competiveness. Based on the dairy dual-channel supply chain as the research object, the paper firstly summarizes the characteristics and applicable scopes of the separated channel mode, hybrid channel mode, bricks and clicks mode, integration channel mode. Then, analyze the channel conflict types and the major factors. Finally, the paper discussed the price strategy, product strategy and channel strategy to coordinate the conflict." @default.
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- W1994528197 date "2014-09-01" @default.
- W1994528197 modified "2023-09-23" @default.
- W1994528197 title "Research on the Coordination Mechanism of the Products Double Channel Supply Chain" @default.
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- W1994528197 doi "https://doi.org/10.4028/www.scientific.net/amm.644-650.5494" @default.
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