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• W1994542159 abstract "In the study presented here, travellers from Switzerland are segmented on the basis of their information collection, with respect to their motivation structure derived in a study earlier this year. The study illustrates the important role of information in tourism. A successful strategy consists of providing convenience and of building up a trustful relation between the tourist company and the tourist. Hereby, convenience is determined by quality of admission, availability of information and a customer tailored presentation of information contents. A trustful source of information shall not only be provided by private relations (friends and relatives) but more and more by employees of travel agencies, tourist information and companies." @default.
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• W1994542159 date "2000-02-01" @default.
• W1994542159 modified "2023-10-16" @default.
• W1994542159 title "Segmenting travel situations on the basis of motivation and information‐collection by the traveller" @default.
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• W1994542159 doi "https://doi.org/10.1108/eb058334" @default.
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