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- W1994620199 abstract "ABSTRACT In this article, media trainer Tripp Frolichstein introduces librarian readers to positive points, positive proof points, distinguishing points and message maps as appropriate tools to plan and carry out effective communication for organizations and companies. In addition, the author provides a list of tips that reiterate and enrich preparation as individuals serve as their organization's media spokespersons." @default.
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- W1994620199 date "2007-12-30" @default.
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- W1994620199 title "Using Message Maps to Stay on Your Communications Message" @default.
- W1994620199 doi "https://doi.org/10.1300/j118v26n03_08" @default.
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