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- W1994731238 abstract "This study examines the predictors of the use of mobile phones as news devices and tests different roles of innovativeness and personal initiative in second-level adoption, which refers to the acceptance of a distinctive function serving a communication purpose other than that for which a technology device was originally designed. Taking the use of mobile phones to access news as a case of second-level adoption, findings indicated that personal initiative was a stronger predictor of mobile phone use than innovativeness, but the effect of innovativeness on mobile phone use moderated by personal initiative was not confirmed. News affinity was a significant predictor of the frequency and amount of time mobile phones were used as news devices, while news utility was a weak predictor of the frequency of mobile phone use. The findings partly confirmed the different roles of innovativeness and personal initiative in the context of second-level adoption." @default.
- W1994731238 created "2016-06-24" @default.
- W1994731238 creator A5060058665 @default.
- W1994731238 date "2013-09-01" @default.
- W1994731238 modified "2023-09-24" @default.
- W1994731238 title "Innovativeness, personal initiative, news affinity and news utility as predictors of the use of mobile phones as news devices" @default.
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- W1994731238 doi "https://doi.org/10.1080/17544750.2013.789429" @default.
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