FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1994859708> ?p ?o ?g. }

• W1994859708 abstract "Subject area Operational Management, Strategic Management and Marketing Management. Study level/applicability The case can be taught in introductory marketing courses and management and organizational policy course and in advanced level in promotion, distribution channels, marketing research, consumer behavior and brand management courses at graduate level. Importance of market and technological research; first mover advantage and disadvantages in new market segment; importance of competition in a market; use of PESTL analysis before pursuing for any segment; types of growth strategies which could be used that is Broad base or Narrow base; how company uses marketing mix strategy; and how managers make decision in dynamic environment (contingency theory approach). Case overview This case study relates to a real-life situation the data was collected from primary and secondary sources between 2012 and 2013. The case is of a company Pakistan Accumulators (PAL), having less than 18 years of experience, has been able to grow successfully in the dynamic environment of Pakistan. The decline of the private businesses in Pakistan due to the energy crisis has popped up a new need of power generation alternative equipment in the country. PAL, which is a privately owned company, suppliers of automotive batteries, Uninterruptable Power System (UPS) batteries, lead acid batteries and rechargeable batteries has been able to manage the growth of 20 per cent per year. In this case study, we have highlighted only one market segment of the company that is of UPS batteries, we have focused on what is the future prospect of this particular segment, its attractiveness. Also, the area of focus was the new market segments which can be targeted by the company. Basic issues of the case study: calculation of the market segment value of UPS industry; identification and solution of different challenges faced by PAL in the dynamic Pakistani market (contingency theory); recognition of different future growth prospects for PAL. Expected learning outcomes The basic objective of this case is to enhance the analytical and qualitative skills of the students by giving them the real-life perspective of a company working successfully in country like Pakistan which is facing economic and political crises. This case can also be used for understanding the problems of third-world markets and how company can pursue successfully in the long–term. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes." @default.
• W1994859708 created "2016-06-24" @default.
• W1994859708 creator A5019270890 @default.
• W1994859708 date "2014-11-26" @default.
• W1994859708 modified "2023-09-25" @default.
• W1994859708 title "Pakistan Accumulators (PVT) Limited (PAL) – a third world perspective" @default.
• W1994859708 doi "https://doi.org/10.1108/eemcs-04-2013-0036" @default.
• W1994859708 hasPublicationYear "2014" @default.
• W1994859708 type Work @default.
• W1994859708 sameAs 1994859708 @default.
• W1994859708 citedByCount "3" @default.
• W1994859708 countsByYear W19948597082017 @default.
• W1994859708 countsByYear W19948597082021 @default.
• W1994859708 crossrefType "journal-article" @default.
• W1994859708 hasAuthorship W1994859708A5019270890 @default.
• W1994859708 hasConcept C125308379 @default.
• W1994859708 hasConcept C144133560 @default.
• W1994859708 hasConcept C16051113 @default.
• W1994859708 hasConcept C162324750 @default.
• W1994859708 hasConcept C162853370 @default.
• W1994859708 hasConcept C192975520 @default.
• W1994859708 hasConcept C196276664 @default.
• W1994859708 hasConcept C2777276756 @default.
• W1994859708 hasConcept C2780625559 @default.
• W1994859708 hasConcept C48891531 @default.
• W1994859708 hasConcept C93032411 @default.
• W1994859708 hasConcept C98716237 @default.
• W1994859708 hasConceptScore W1994859708C125308379 @default.
• W1994859708 hasConceptScore W1994859708C144133560 @default.
• W1994859708 hasConceptScore W1994859708C16051113 @default.
• W1994859708 hasConceptScore W1994859708C162324750 @default.
• W1994859708 hasConceptScore W1994859708C162853370 @default.
• W1994859708 hasConceptScore W1994859708C192975520 @default.
• W1994859708 hasConceptScore W1994859708C196276664 @default.
• W1994859708 hasConceptScore W1994859708C2777276756 @default.
• W1994859708 hasConceptScore W1994859708C2780625559 @default.
• W1994859708 hasConceptScore W1994859708C48891531 @default.
• W1994859708 hasConceptScore W1994859708C93032411 @default.
• W1994859708 hasConceptScore W1994859708C98716237 @default.
• W1994859708 hasLocation W19948597081 @default.
• W1994859708 hasOpenAccess W1994859708 @default.
• W1994859708 hasPrimaryLocation W19948597081 @default.
• W1994859708 hasRelatedWork W2012823465 @default.
• W1994859708 hasRelatedWork W2077150290 @default.
• W1994859708 hasRelatedWork W2123759125 @default.
• W1994859708 hasRelatedWork W2229364540 @default.
• W1994859708 hasRelatedWork W2269986993 @default.
• W1994859708 hasRelatedWork W2276564943 @default.
• W1994859708 hasRelatedWork W2279554387 @default.
• W1994859708 hasRelatedWork W2303225280 @default.
• W1994859708 hasRelatedWork W2465095475 @default.
• W1994859708 hasRelatedWork W2621926926 @default.
• W1994859708 hasRelatedWork W2884159527 @default.
• W1994859708 hasRelatedWork W2904409743 @default.
• W1994859708 hasRelatedWork W2945812864 @default.
• W1994859708 hasRelatedWork W3168577619 @default.
• W1994859708 hasRelatedWork W3174412668 @default.
• W1994859708 hasRelatedWork W3177831800 @default.
• W1994859708 hasRelatedWork W3184560065 @default.
• W1994859708 hasRelatedWork W88876701 @default.
• W1994859708 hasRelatedWork W2263724428 @default.
• W1994859708 hasRelatedWork W3127643999 @default.
• W1994859708 isParatext "false" @default.
• W1994859708 isRetracted "false" @default.
• W1994859708 magId "1994859708" @default.
• W1994859708 workType "article" @default.