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- W1994917431 abstract "Wealthy individuals exert considerable influence in the $123 billion nonprofit sector through the creation of large charitable trusts. This paper presents a segmentation of that influential population based on an in-depth study of their motivations for giving and the relationships they establish with their nonprofit beneficiaries. The four philanthropic segment profiles thus developed have implications for the marketing activities of nonprofit organizations and for the development of theory about motivations for philanthropy." @default.
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- W1994917431 title "A benefit segmentation of the major donor market" @default.
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- W1994917431 doi "https://doi.org/10.1016/0148-2963(94)90016-7" @default.
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