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- W1994996874 abstract "versity (e-mail: mmazis@american.edu). In its first decade, Journal of Public Policy & Marketing (JPPM the opportunity was ripe for expanding JPP&M’s reach. This meant that the journal had the opportunity to access a broader audience with a more diverse set of authors and topics. In addition, it was now being published semiannually rather than annually, as had been the case for JPP&M’s first decade. As a result, at least 50% more journal pages were available for publishing research-based articles. As the new editor, my challenges were to increase the number of high-quality manuscripts submitted for review, enhance the journal’s visibility and reputation, and encourage submissions from a wide variety of perspectives." @default.
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- W1994996874 date "2011-04-01" @default.
- W1994996874 modified "2023-10-11" @default.
- W1994996874 title "Expanding<i>Journal of Public Policy & Marketing</i>‘s Horizons" @default.
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- W1994996874 doi "https://doi.org/10.1509/jppm.30.1.68" @default.
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