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- W1995688958 abstract "Marketers have the task of regulating the level, timing, and character of demand to help the tourism and hospitality organization achieve its objectives. But changing conditions and new realities are causing the need to progress beyond the classical marketing rules. Recent years have brought an acceleration of the rise of globalization. The implications for tourism and hospitality managers are profound, and the response will require a new orientation of managers and educators. Four emerging tourism and hospitality marketing paradigms can be distinguished, each arising out of the need to balance the interest of customer, community, and corporation within a global context." @default.
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- W1995688958 date "1996-01-01" @default.
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- W1995688958 title "A Conceptual Framework for Managing Global Tourism and Hospitality Marketing" @default.
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- W1995688958 doi "https://doi.org/10.1080/02508281.1996.11014774" @default.
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