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- W1995855446 abstract "Since several years, great distribution firms implement more and more complex layout and shelf allocation strategies, so as to force empirical know-how to combine with Artificial Intelligence tools. Thus simulation has become an essential tool for designing efficient article layouts. Mathematical models based on statistical observations have been replaced by agent-based models. In this paper we argue that the modelling of individual behaviors of customers in a supermarket must be done through interaction-oriented approaches, in order to allow large-scale simulations and flexible models. Our model, based on our IODA methodology, is part of a ``Serious Game'' dedicated to vendor training. It takes into account the diversity of customer preferencies, the location of articles, and the side-effects of customer moves, so as to measure the consequence of management choices on the global outcomes of the supermarket." @default.
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- W1995855446 date "2010-08-01" @default.
- W1995855446 modified "2023-10-18" @default.
- W1995855446 title "An Interaction-Oriented Model of Customer Behavior for the Simulation of Supermarkets" @default.
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- W1995855446 doi "https://doi.org/10.1109/wi-iat.2010.84" @default.
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