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• W1996013640 startingPage "485" @default.
• W1996013640 abstract "Purpose – Despite the call from the public domain to use normal‐sized models (NM) in advertising and the fact of the recent movement in the practitioner's domain concerning the use of NM, knowledge of the advantages/disadvantages concerning the use of NM in comparison to small‐sized models (SM) is lacking. Prior research indicates that framing changes attitudes by altering the underlying considerations used in one's evaluation, but there are few studies that test framing effects on consumers' judgments of commercial persuasion. Moreover, an actionable understanding of the brand effects on consumers' model evaluation remains unexplored. The purpose of this paper is to address these unresolved issues." @default.
• W1996013640 created "2016-06-24" @default.
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• W1996013640 date "2013-03-29" @default.
• W1996013640 modified "2023-09-26" @default.
• W1996013640 title "Will normal‐sized female models in advertisements be viewed as positively as small‐sized models?" @default.
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• W1996013640 doi "https://doi.org/10.1108/03090561311297427" @default.
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