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- W1996564906 abstract "Executive Summary This study advances and tests determinants of entry strategies of U.S. companies to Eastern Europe, as well as factors that determine the satisfaction of these companies with their economic performance in this area. Using survey data and a multivariable research design, the study adds new knowledge and supports previous findings. It reports that the entry mode of U.S. companies into these countries is determined by the following variables, ranked from most to least important: market potential, company activity, level of competition, and year of market entry. It also reports that the satis-faction of U.S. companies doing business in these countries is decided by the following variables, ranked from most to least important: economic-performance outlook, level of competition, number of competitors, market potential, year of entry, and business activity. © 2000 John Wiley & Sons, Inc." @default.
- W1996564906 created "2016-06-24" @default.
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- W1996564906 date "2000-11-01" @default.
- W1996564906 modified "2023-09-25" @default.
- W1996564906 title "Determinants of entry strategies of U.S. companies into Russia, the Czech Republic, Hungary, Poland, and Romania" @default.
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- W1996564906 doi "https://doi.org/10.1002/1520-6874(200011/12)42:6<651::aid-tie3>3.0.co;2-8" @default.
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