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- W1996633087 abstract "Traditional retrieval evaluation uses explicit relevance judgments which are expensive to collect. Relevance assessments inferred from implicit feedback such as click-through data can be collected inexpensively, but may be less reliable. We compare assessments derived from click-through data to another source of implicit feedback that we assume to be highly indicative of relevance: purchase decisions. Evaluating retrieval runs based on a log of an audio-visual archive, we find agreement between system rankings and purchase decisions to be surprisingly high." @default.
- W1996633087 created "2016-06-24" @default.
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- W1996633087 date "2010-01-01" @default.
- W1996633087 modified "2023-09-26" @default.
- W1996633087 title "Comparing click-through data to purchase decisions for retrieval evaluation" @default.
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- W1996633087 doi "https://doi.org/10.1145/1835449.1835603" @default.
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