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- W1996723289 abstract "Covering introductory marketing theory in a concise and well-structured format, this fully revised and updated third Asia–Pacific edition of Essentials of Marketing enables students to easily understand and apply the principles of marketing.Providing a wealth of contemporary local and global examples, the text has also been restructured to present a consumer-oriented focus allowing students to better relate key concepts to their own experiences in the marketplace." @default.
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- W1996723289 date "2009-01-01" @default.
- W1996723289 modified "2023-09-28" @default.
- W1996723289 title "Essentials of marketing, 3rd ed." @default.
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