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- W1997222011 abstract "This article looks at the curriculum redesign of a master's-level program in international marketing from a UK perspective. In order to ensure that the program would be more fit-for-purpose for future managers working under conditions of complexity, uncertainty, and within regimes often very different from the home market, the team began the curriculum redesign process with the view that international programs need to have a more broad and cross-disciplinary curriculum. Both drivers and constraints for the curriculum redesign are considered as well as the rationale for including a 30-week module on political and economic risk in the program." @default.
- W1997222011 created "2016-06-24" @default.
- W1997222011 creator A5005094291 @default.
- W1997222011 date "2013-04-01" @default.
- W1997222011 modified "2023-09-23" @default.
- W1997222011 title "Improving International Marketing Programs to Reflect Global Complexity and Risk: Curriculum Drivers and Constraints" @default.
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- W1997222011 doi "https://doi.org/10.1080/08975930.2013.819277" @default.
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