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- W1997505344 abstract "Abstract Twenty-five years ago, strategy could quite cheerfully be taught in a business school on the basis of the then Harvard approach to business policy, and alternative attempts at scientific approaches. Now, strategy in a business school is more confusing. Can strategy be reduced to industry and competitor analysis? Has Japanese industrial and commercial success produced new insights which should be universally embraced? Is leadership the essence of strategy? Are there eight, or 10, or 12 distinctive types of strategy? If so, does each fit a particular context? The response to confusion might seem to be deliberate eclecticism. But that runs its own risk. An approach to strategy can see the subject primarily as an academic field of study, in which business school academics spend increasing time in taking in each other's washing. If strategy is to be useful to business, and if business is to be increasingly useful to the broader community, some review is needed." @default.
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- W1997505344 date "1994-05-01" @default.
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- W1997505344 title "The end of strategy" @default.
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- W1997505344 doi "https://doi.org/10.1016/0016-3287(94)90002-7" @default.
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