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- W1997721341 abstract "One explanation for the phenomenon of asymmetric inter-tier competition is based on the notion of price–quality trade-offs. In this article, we extend the framework to derive new results for differential pricing strategies for brands in different tiers and demonstrate these results for different market configurations. The article makes two unique and important contributions. First, the article derives and demonstrates several pricing strategy implications that are useful for academic researchers and marketing managers. Second, this research extends the theoretical explanation to realistic market configurations consisting of more than two brands." @default.
- W1997721341 created "2016-06-24" @default.
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- W1997721341 date "2013-05-24" @default.
- W1997721341 modified "2023-09-27" @default.
- W1997721341 title "Optimal pricing in tiered markets" @default.
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- W1997721341 doi "https://doi.org/10.1108/jpbm-01-2013-0239" @default.
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