FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1997829481> ?p ?o ?g. }

• W1997829481 endingPage "30" @default.
• W1997829481 startingPage "19" @default.
• W1997829481 abstract "Openness of visual metaphors in advertising stimulates the elicitation of consumers' elaborative thoughts. This effect has not been investigated with respect to the openness of straightforward advertisements. In this study, metaphorical and straightforward advertisements were created using identical visuals in different degrees of openness. In a pretest, more openness elicited more weak implicatures, and metaphors appeared to be less comprehensible than straightforward advertisements. An experiment using the same materials showed that openness interacted with rhetorical figures. Open and straightforward advertisements were appreciated more than either open or closed metaphors. Education and need for cognition moderated the appreciation effects of straightforward advertisements, and gender moderated appreciation and comprehension effects of metaphors." @default.
• W1997829481 created "2016-06-24" @default.
• W1997829481 creator A5023662896 @default.
• W1997829481 creator A5073898417 @default.
• W1997829481 date "2008-07-01" @default.
• W1997829481 modified "2023-10-02" @default.
• W1997829481 title "Openness in Metaphorical and Straightforward Advertisements: Appreciation Effects" @default.
• W1997829481 cites W1492944275 @default.
• W1997829481 cites W1604394441 @default.
• W1997829481 cites W173831608 @default.
• W1997829481 cites W1964140767 @default.
• W1997829481 cites W1969787028 @default.
• W1997829481 cites W1981910835 @default.
• W1997829481 cites W1994499687 @default.
• W1997829481 cites W2018203936 @default.
• W1997829481 cites W2022450012 @default.
• W1997829481 cites W2030397779 @default.
• W1997829481 cites W2033706136 @default.
• W1997829481 cites W2035230101 @default.
• W1997829481 cites W2041785371 @default.
• W1997829481 cites W2044655650 @default.
• W1997829481 cites W2049307533 @default.
• W1997829481 cites W2054788835 @default.
• W1997829481 cites W2075862633 @default.
• W1997829481 cites W2079060798 @default.
• W1997829481 cites W2083905551 @default.
• W1997829481 cites W2098062982 @default.
• W1997829481 cites W2102740895 @default.
• W1997829481 cites W2136154044 @default.
• W1997829481 cites W2161862715 @default.
• W1997829481 cites W2179666942 @default.
• W1997829481 cites W2328832051 @default.
• W1997829481 cites W2490404422 @default.
• W1997829481 cites W2763630370 @default.
• W1997829481 cites W627505216 @default.
• W1997829481 cites W805434768 @default.
• W1997829481 cites W997481703 @default.
• W1997829481 doi "https://doi.org/10.2753/joa0091-3367370202" @default.
• W1997829481 hasPublicationYear "2008" @default.
• W1997829481 type Work @default.
• W1997829481 sameAs 1997829481 @default.
• W1997829481 citedByCount "51" @default.
• W1997829481 countsByYear W19978294812012 @default.
• W1997829481 countsByYear W19978294812013 @default.
• W1997829481 countsByYear W19978294812014 @default.
• W1997829481 countsByYear W19978294812015 @default.
• W1997829481 countsByYear W19978294812016 @default.
• W1997829481 countsByYear W19978294812017 @default.
• W1997829481 countsByYear W19978294812018 @default.
• W1997829481 countsByYear W19978294812019 @default.
• W1997829481 countsByYear W19978294812020 @default.
• W1997829481 countsByYear W19978294812021 @default.
• W1997829481 countsByYear W19978294812022 @default.
• W1997829481 countsByYear W19978294812023 @default.
• W1997829481 crossrefType "journal-article" @default.
• W1997829481 hasAuthorship W1997829481A5023662896 @default.
• W1997829481 hasAuthorship W1997829481A5073898417 @default.
• W1997829481 hasConcept C112698675 @default.
• W1997829481 hasConcept C138885662 @default.
• W1997829481 hasConcept C144133560 @default.
• W1997829481 hasConcept C15744967 @default.
• W1997829481 hasConcept C169760540 @default.
• W1997829481 hasConcept C169900460 @default.
• W1997829481 hasConcept C180747234 @default.
• W1997829481 hasConcept C192562157 @default.
• W1997829481 hasConcept C41895202 @default.
• W1997829481 hasConcept C511192102 @default.
• W1997829481 hasConcept C53371666 @default.
• W1997829481 hasConcept C77805123 @default.
• W1997829481 hasConcept C84976871 @default.
• W1997829481 hasConceptScore W1997829481C112698675 @default.
• W1997829481 hasConceptScore W1997829481C138885662 @default.
• W1997829481 hasConceptScore W1997829481C144133560 @default.
• W1997829481 hasConceptScore W1997829481C15744967 @default.
• W1997829481 hasConceptScore W1997829481C169760540 @default.
• W1997829481 hasConceptScore W1997829481C169900460 @default.
• W1997829481 hasConceptScore W1997829481C180747234 @default.
• W1997829481 hasConceptScore W1997829481C192562157 @default.
• W1997829481 hasConceptScore W1997829481C41895202 @default.
• W1997829481 hasConceptScore W1997829481C511192102 @default.
• W1997829481 hasConceptScore W1997829481C53371666 @default.
• W1997829481 hasConceptScore W1997829481C77805123 @default.
• W1997829481 hasConceptScore W1997829481C84976871 @default.
• W1997829481 hasIssue "2" @default.
• W1997829481 hasLocation W19978294811 @default.
• W1997829481 hasOpenAccess W1997829481 @default.
• W1997829481 hasPrimaryLocation W19978294811 @default.
• W1997829481 hasRelatedWork W1973341610 @default.
• W1997829481 hasRelatedWork W2046791759 @default.
• W1997829481 hasRelatedWork W2075578884 @default.
• W1997829481 hasRelatedWork W2087802989 @default.
• W1997829481 hasRelatedWork W2146037475 @default.
• W1997829481 hasRelatedWork W2171282200 @default.
• W1997829481 hasRelatedWork W2748952813 @default.
• W1997829481 hasRelatedWork W2801818039 @default.
• W1997829481 hasRelatedWork W2899084033 @default.
• W1997829481 hasRelatedWork W3093548464 @default.
• W1997829481 hasVolume "37" @default.

• next