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- W1997890277 abstract "As multinational corporations engage in technology adoption internationally, it is becoming increasingly important for managers to pursue a process that will ultimately lead to the adoption and effective use of new technology in divergent markets. In this study, the authors explore a technology adoption model (TAM) that is appropriate for the context of China. Employing a sample of 506 Chinese business professionals, they develop and test a modified TAM within the Chinese business culture. The results indicate that the modified TAM works well. The authors discuss implications for international marketing academics and practitioners." @default.
- W1997890277 created "2016-06-24" @default.
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- W1997890277 date "2006-12-01" @default.
- W1997890277 modified "2023-09-25" @default.
- W1997890277 title "An Empirical Examination of a Technology Adoption Model for the Context of China" @default.
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- W1997890277 doi "https://doi.org/10.1509/jimk.14.4.1" @default.
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