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• W1998003504 abstract "A new method for optimal product positioning based on quality function deployment (QFD) is proposed. Perceptual mapping and house of quality (HoQ) are introduced to link the consumer perceptual space, product attribute space and product engineering space. The degree of overall customer satisfaction is introduced in the rule of consumer choice probability. An optimal product positioning model is established based on QFD. Genetic algorithms are applied to achieve the optimal value settings of a new product's engineering characteristics. Finally, an example of optimal positioning is given to illustrate the feasibility of the proposed model and algorithm." @default.
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• W1998003504 date "2009-06-01" @default.
• W1998003504 modified "2023-09-23" @default.
• W1998003504 title "Optimal product positioning based on quality function deployment" @default.
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• W1998003504 doi "https://doi.org/10.1109/ccdc.2009.5192534" @default.
• W1998003504 hasPublicationYear "2009" @default.
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