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- W1998020343 abstract "ABSTRACT In this essay, research on a new demand-driven export grouping scheme initiated by the trade promotion authority in Australia is reported. The research involved a qualitative, evaluative study of the first two so-called joint action groups formed under the scheme. The basis of formation of the groups was that a clear foreign market opportunity existed. As part of the evaluation, particular emphasis was given to the impact that a strong market goal had on group formation and operation. It was found that the group goal effect, stressed as important in organisational behaviour literature, played an important, positive role in the functioning of the group. However, group dynamics issues also appeared to have a significant effect on outcomes: specifically, group size, composition, and cohesion; along with an important facilitation role performed by the project manager for each group who was appointed by the trade promotion authority. In both groups, the difficult task was to build group cohesion at the same time as undertaking action to achieve the foreign market goal." @default.
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- W1998020343 date "2001-01-05" @default.
- W1998020343 modified "2023-10-05" @default.
- W1998020343 title "An Export Grouping Scheme" @default.
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- W1998020343 doi "https://doi.org/10.1300/j037v09n02_04" @default.
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