Matches in SemOpenAlex for { <https://semopenalex.org/work/W1998415184> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W1998415184 abstract "In the dynamic scenario of competitive market and with the increasing concern for quality, brand and brand management have become a core element of the corporate policy. Brand is a distinguishing name and a symbol, logo, trademark, package and design intended to identify the goods or services of either seller or a group of sellers and to differentiate these goods and services from those of competitors and brand loyalty psychic allegiance to the combination of attribute of a branded product focusing on the valuation of brand. Brand valuation has become important in the current business environment. A brand is an index of how strong and successful a firm is. This paper, vividly describes the interbrand method for Brand Valuation to evaluate brand equity of selected car manufacturing units. With the development of the Interbrand method, there is at least a standard that can be used for brand valuation." @default.
- W1998415184 created "2016-06-24" @default.
- W1998415184 creator A5009763203 @default.
- W1998415184 creator A5065980098 @default.
- W1998415184 date "2011-01-01" @default.
- W1998415184 modified "2023-09-23" @default.
- W1998415184 title "Brand Valuation: An Empirical Study with Special Reference to Indian Car Industry" @default.
- W1998415184 hasPublicationYear "2011" @default.
- W1998415184 type Work @default.
- W1998415184 sameAs 1998415184 @default.
- W1998415184 citedByCount "0" @default.
- W1998415184 crossrefType "posted-content" @default.
- W1998415184 hasAuthorship W1998415184A5009763203 @default.
- W1998415184 hasAuthorship W1998415184A5065980098 @default.
- W1998415184 hasConcept C10138342 @default.
- W1998415184 hasConcept C111919701 @default.
- W1998415184 hasConcept C112698675 @default.
- W1998415184 hasConcept C144133560 @default.
- W1998415184 hasConcept C152455256 @default.
- W1998415184 hasConcept C162853370 @default.
- W1998415184 hasConcept C186027771 @default.
- W1998415184 hasConcept C205971072 @default.
- W1998415184 hasConcept C2779027411 @default.
- W1998415184 hasConcept C2780144342 @default.
- W1998415184 hasConcept C41008148 @default.
- W1998415184 hasConcept C57375061 @default.
- W1998415184 hasConcept C71508700 @default.
- W1998415184 hasConceptScore W1998415184C10138342 @default.
- W1998415184 hasConceptScore W1998415184C111919701 @default.
- W1998415184 hasConceptScore W1998415184C112698675 @default.
- W1998415184 hasConceptScore W1998415184C144133560 @default.
- W1998415184 hasConceptScore W1998415184C152455256 @default.
- W1998415184 hasConceptScore W1998415184C162853370 @default.
- W1998415184 hasConceptScore W1998415184C186027771 @default.
- W1998415184 hasConceptScore W1998415184C205971072 @default.
- W1998415184 hasConceptScore W1998415184C2779027411 @default.
- W1998415184 hasConceptScore W1998415184C2780144342 @default.
- W1998415184 hasConceptScore W1998415184C41008148 @default.
- W1998415184 hasConceptScore W1998415184C57375061 @default.
- W1998415184 hasConceptScore W1998415184C71508700 @default.
- W1998415184 hasIssue "2" @default.
- W1998415184 hasLocation W19984151841 @default.
- W1998415184 hasOpenAccess W1998415184 @default.
- W1998415184 hasPrimaryLocation W19984151841 @default.
- W1998415184 hasRelatedWork W1501616613 @default.
- W1998415184 hasRelatedWork W1501779765 @default.
- W1998415184 hasRelatedWork W1530979445 @default.
- W1998415184 hasRelatedWork W1546585552 @default.
- W1998415184 hasRelatedWork W1574682103 @default.
- W1998415184 hasRelatedWork W1981071142 @default.
- W1998415184 hasRelatedWork W2085118715 @default.
- W1998415184 hasRelatedWork W2245769378 @default.
- W1998415184 hasRelatedWork W2313335481 @default.
- W1998415184 hasRelatedWork W2350815232 @default.
- W1998415184 hasRelatedWork W2369835951 @default.
- W1998415184 hasRelatedWork W2372639157 @default.
- W1998415184 hasRelatedWork W2372747834 @default.
- W1998415184 hasRelatedWork W2626333073 @default.
- W1998415184 hasRelatedWork W2937403426 @default.
- W1998415184 hasRelatedWork W2991854366 @default.
- W1998415184 hasRelatedWork W3023694784 @default.
- W1998415184 hasRelatedWork W3121668477 @default.
- W1998415184 hasRelatedWork W3144450923 @default.
- W1998415184 hasRelatedWork W3151512476 @default.
- W1998415184 hasVolume "4" @default.
- W1998415184 isParatext "false" @default.
- W1998415184 isRetracted "false" @default.
- W1998415184 magId "1998415184" @default.
- W1998415184 workType "article" @default.