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- W1999042013 abstract "Abstract Public relations is essentially a communications function concerned with relationships, image and image development and it is from this perspective that the subject is viewed. A literature survey of the use of public relations in tourism indicated that no structural theoretical framework for its application in destination image development has been postulated. This was found to be the case in both tourism and public relations literature. In this article, such a framework is devised. Adapting an existing open-systems public relations model to represent the process of establishing a tourism relationship between a tourist-generating country and a tourist destination does this. This model was used as the foundation for formulating a public relations strategic framework." @default.
- W1999042013 created "2016-06-24" @default.
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- W1999042013 date "2004-01-01" @default.
- W1999042013 modified "2023-10-18" @default.
- W1999042013 title "Applying an open systems public relations model to destination image development" @default.
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- W1999042013 doi "https://doi.org/10.1080/02500160408537990" @default.
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