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- W1999069368 abstract "In the past forty years, the franchising system has undergone a remarkable expansion, notably in France, retaining more and more the attention of economy and service management researchers. A recurring question relates to the sources of competitive advantage that a franchise network may have. This paper intends to contribute to the debate based on the fundamentals of the resource/competence-based view, and applying the reflection to the case of the logistical service. Based on a case study driven within a franchise network, it is possible to conclude that the supply chain competences of a franchisor play an important role in the level of perceived satisfaction of franchisees when customised solutions are proposed thanks to information technologies." @default.
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- W1999069368 date "2014-07-01" @default.
- W1999069368 modified "2023-09-23" @default.
- W1999069368 title "An Investigation of Logistical Service in Franchising System" @default.
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- W1999069368 doi "https://doi.org/10.4018/ijssmet.2014070103" @default.
- W1999069368 hasPublicationYear "2014" @default.
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