FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1999203952> ?p ?o ?g. }

• W1999203952 endingPage "196" @default.
• W1999203952 startingPage "184" @default.
• W1999203952 abstract "In usual practice, researchers specify and estimate brand-choice models from purchase data, ignoring observations in which category incidence does not occur (i.e., no-purchase observations). This practice can be problematic if there are unobservable factors that affect the no-purchase and the brand-choice decisions. When such a correlation exists, it is important to model simultaneously the no-purchase and the brand-choice decisions. The authors propose a model suitable for scanner-panel data in which the no-purchase decision depends on the price, feature, and display of each brand in the category and on household stock of inventory. They link the no-purchase model to the brand-choice outcome through marketing-mix covariates and through unobservables that affect both outcomes. The authors assume that model parameters are heterogeneous across households and allow for a flexible correlation structure between the coefficients in the no-purchase model and those in the brand-choice model. The model formulation is more general than what is possible from either a nested logit model or a translog utility model and from models in which the no-purchase outcome is an additional outcome with the deterministic component of its utility set equal to zero. The authors estimate the proposed model using Bayesian Markov chain Monte Carlo estimation methods. They then apply the estimation methods to scanner-panel data on the cola product category and compare the results with those from the widely used nested logit model." @default.
• W1999203952 created "2016-06-24" @default.
• W1999203952 creator A5001755853 @default.
• W1999203952 creator A5040648384 @default.
• W1999203952 creator A5045029228 @default.
• W1999203952 date "2004-05-01" @default.
• W1999203952 modified "2023-10-15" @default.
• W1999203952 title "Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data" @default.
• W1999203952 cites W1483015670 @default.
• W1999203952 cites W1913901309 @default.
• W1999203952 cites W1983440286 @default.
• W1999203952 cites W1985009991 @default.
• W1999203952 cites W1991897519 @default.
• W1999203952 cites W2001359492 @default.
• W1999203952 cites W2001911229 @default.
• W1999203952 cites W2013721181 @default.
• W1999203952 cites W2032081601 @default.
• W1999203952 cites W2032113267 @default.
• W1999203952 cites W2052847753 @default.
• W1999203952 cites W2083833236 @default.
• W1999203952 cites W2091487472 @default.
• W1999203952 cites W2098910318 @default.
• W1999203952 cites W2108306139 @default.
• W1999203952 cites W2131724405 @default.
• W1999203952 cites W2136796925 @default.
• W1999203952 cites W2140178633 @default.
• W1999203952 cites W2152977846 @default.
• W1999203952 cites W2153227754 @default.
• W1999203952 cites W2161903420 @default.
• W1999203952 cites W2162487260 @default.
• W1999203952 cites W2163205765 @default.
• W1999203952 cites W2493429482 @default.
• W1999203952 cites W2794515326 @default.
• W1999203952 cites W2978371272 @default.
• W1999203952 cites W3122433681 @default.
• W1999203952 doi "https://doi.org/10.1509/jmkr.41.2.184.28674" @default.
• W1999203952 hasPublicationYear "2004" @default.
• W1999203952 type Work @default.
• W1999203952 sameAs 1999203952 @default.
• W1999203952 citedByCount "56" @default.
• W1999203952 countsByYear W19992039522012 @default.
• W1999203952 countsByYear W19992039522013 @default.
• W1999203952 countsByYear W19992039522014 @default.
• W1999203952 countsByYear W19992039522015 @default.
• W1999203952 countsByYear W19992039522016 @default.
• W1999203952 countsByYear W19992039522017 @default.
• W1999203952 countsByYear W19992039522020 @default.
• W1999203952 countsByYear W19992039522021 @default.
• W1999203952 countsByYear W19992039522022 @default.
• W1999203952 countsByYear W19992039522023 @default.
• W1999203952 crossrefType "journal-article" @default.
• W1999203952 hasAuthorship W1999203952A5001755853 @default.
• W1999203952 hasAuthorship W1999203952A5040648384 @default.
• W1999203952 hasAuthorship W1999203952A5045029228 @default.
• W1999203952 hasConcept C103000020 @default.
• W1999203952 hasConcept C105795698 @default.
• W1999203952 hasConcept C107673813 @default.
• W1999203952 hasConcept C124101348 @default.
• W1999203952 hasConcept C140331021 @default.
• W1999203952 hasConcept C148220186 @default.
• W1999203952 hasConcept C149782125 @default.
• W1999203952 hasConcept C151956035 @default.
• W1999203952 hasConcept C162324750 @default.
• W1999203952 hasConcept C163839840 @default.
• W1999203952 hasConcept C175444787 @default.
• W1999203952 hasConcept C180075932 @default.
• W1999203952 hasConcept C190669063 @default.
• W1999203952 hasConcept C2776314989 @default.
• W1999203952 hasConcept C2780695315 @default.
• W1999203952 hasConcept C2994206189 @default.
• W1999203952 hasConcept C33923547 @default.
• W1999203952 hasConcept C41008148 @default.
• W1999203952 hasConcept C5655090 @default.
• W1999203952 hasConcept C6422946 @default.
• W1999203952 hasConcept C95057490 @default.
• W1999203952 hasConceptScore W1999203952C103000020 @default.
• W1999203952 hasConceptScore W1999203952C105795698 @default.
• W1999203952 hasConceptScore W1999203952C107673813 @default.
• W1999203952 hasConceptScore W1999203952C124101348 @default.
• W1999203952 hasConceptScore W1999203952C140331021 @default.
• W1999203952 hasConceptScore W1999203952C148220186 @default.
• W1999203952 hasConceptScore W1999203952C149782125 @default.
• W1999203952 hasConceptScore W1999203952C151956035 @default.
• W1999203952 hasConceptScore W1999203952C162324750 @default.
• W1999203952 hasConceptScore W1999203952C163839840 @default.
• W1999203952 hasConceptScore W1999203952C175444787 @default.
• W1999203952 hasConceptScore W1999203952C180075932 @default.
• W1999203952 hasConceptScore W1999203952C190669063 @default.
• W1999203952 hasConceptScore W1999203952C2776314989 @default.
• W1999203952 hasConceptScore W1999203952C2780695315 @default.
• W1999203952 hasConceptScore W1999203952C2994206189 @default.
• W1999203952 hasConceptScore W1999203952C33923547 @default.
• W1999203952 hasConceptScore W1999203952C41008148 @default.
• W1999203952 hasConceptScore W1999203952C5655090 @default.
• W1999203952 hasConceptScore W1999203952C6422946 @default.
• W1999203952 hasConceptScore W1999203952C95057490 @default.
• W1999203952 hasIssue "2" @default.
• W1999203952 hasLocation W19992039521 @default.

• next